POETRY FILMS BRANDING
2024
Branding
School Project
Despite, and maybe because of new technologies such as streaming services, movies are still a viable business. Most of the large studios are geared toward large blockbuster features and it is a challenge to have motion pictures that are both intelligent and entertaining.
Poetry branding project centers on creating branding materials for Poetry, a new independent film company, dedicated to making quality movies that will vie to be serious contenders for awards at the Academy Awards, Cannes, and other prestigious film festivals around the world.
With a focus on simplicity and professionalism, I tried to capture the essence of intelligent cinema through a dedication to effective storytelling and visual expression. The main mission is to make the debut of Poetry stand out at TIFF in September 2024.
It was a fun process for me to brainstorm the logo combination considering the brand attributes of being creative, intellectual, and individualistic.
That said, I noticed there are multiple meanings (interesting ones) behind the idea of poetry and the letter P in relation to the world of films.
Initially, I chose the Poetry logo mark as the primary graphic element, but then I had a better idea. I realized that the upper part of the logo could be separated into a curved stroke, resembling the letter P and adding a dynamic element when paired with another stroke.
It felt natural to opt for light red and lime green for Poetry's branding. This unique combination, rarely used by competitors, perfectly aligns with the brand's mission of education and entertainment.
What excites me about this process is the opportunity to brainstorm unique copy ideas that could turn Poetry's launch campaign into a topic of ongoing discussion.
Poetry’s launching brochure
The main launching poster displayed during TIFF
Mobile versions of Poetry’s homepage