NHI (NG)UYENIndex,    Info
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Ôrchive Exhibition
Ôrchive
The Oom Lab
The Kiter Zine
Nguoi Nuoi Dieu
Ghoul Studio
Vinalley Art Club

Nhi Uyen, or Nhi, is a Vietnamese designer driven by a dedication to uncovering what lies beneath every design. Her work in brand identity and storytelling balances the authentic and the abstract, the poetic and the intentional.

nhiuyenguyen@gmail.com
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01.The Oom LabScope: Full branding design, Art direction
Date: Ongoing
The Oom Lab is an interior laboratory founded with the vision of producing products that create connections in space. This branding project involves developing a visual identity that reflects its very concept of ‘ôm’ or ‘indirect hugs’, a form of connection through presence and caring gestures other than the usual physical contact.

01.1 LogoThe Oom logo places “OOM” within parentheses to embody the act of holding with the visual reference to the word “ôm” (hug). The very structure reflects the brand’s core values of holding space and connection through the clean, monospaced typeface Nudica Mono.

01.2 Color paletteThe palette is built from materials found in many Vietnamese households: clay brick, woven rattan, aged wood, natural fabric. These colors reflect surfaces that are used daily and shaped by time. They were selected for their material clarity and cultural familiarity, giving the brand a tone that feels steady, warm, and grounded in real spaces.01.3 Typography01.4 Social media

01.5 Website design



01.6 Printed matter(In progress)

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