Nhi Uyen, or Nhi, is a Vietnamese designer driven by a dedication to uncovering what lies beneath every design. Her work in brand identity and storytelling balances the authentic and the abstract, the poetic and the intentional.

nhiuyenguyen@gmail.com
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The Oom LabScope: Full branding design, art direction
Date: 2025

The Oom Lab is an interior laboratory founded with the vision of producing products that create connections in space. This branding project involves developing a visual identity that reflects its very concept of ‘ôm’ or ‘indirect hugs’, a form of connection through presence and caring gestures other than the usual physical contact.