NHI (NG)UYENIndex,    Info
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Ôrchive Exhibition
Ôrchive
The Oom Lab
The Kiter Zine
Nguoi Nuoi Dieu
Ghoul Studio
Vinalley Art Club

Nhi Uyen, or Nhi, is a Vietnamese designer driven by a dedication to uncovering what lies beneath every design. Her work in brand identity and storytelling balances the authentic and the abstract, the poetic and the intentional.

nhiuyenguyen@gmail.com
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00.2ÔrchiveScope: Branding design, Art direction, Packaging design, Photography
Date: May 2025
Ôrchive is a branding project rooted in the exploration of self-identity. Ôrchive designed personalized tags that help young people preserve and remember what shapes them. The project was initially created for young Vietnamese people who are shaping their paths and sense of self. It began with a question: What are we made of?
 00.2.1  LogoWhen approaching the issue of youth identity, the first identity the brand needs to convey was non-conformity, humanity and openness. I referenced the concept of the blank spaces in the notebooks to the archival aspect to create a humanistic word personalized with the Balete typeface in lowercase.00.2.2  Graphic elements00.2.3  Ôrchive tagsClothes have tags that tell us what they’re made of: Origin. Instruction. Composition. Ôrchive believes people need it just as much.
Sized at 95 × 95 mm, it features a custom die-cut layout that supports multiple ways of use: carried on keychains, placed into transparent pockets on Ôrchive bags, or displayed standing when folded.
Each tag is printed in either aqua or white and features bilingual text in Vietnamese and English. They include space to print a name, theme, and date. The date functions as a subtle tracking device, allowing entries to build a chronological archive without needing a digital layer. 00.2.4  Ôrchive Introduction 00.2.4  Ôrchive introduction 00.2.5  Ôrchive guide 00.2.6  Tag carriersThe carriers were designed to make the act of archiving visible and part of everyday movement. Each bag features a transparent pocket placed on the outside, specifically sized to hold an Ôrchive tag. This allows users to carry their “identity” with them in an interesting way.
00.2.7  Ôrchive boxThe Ôrchive box is designed to organize the full identity-tagging experience into a clear, guided structure. It features three drawers, each serving a specific role in the process:
(1) The first drawer contains the guide and introduction. (2) The second drawer holds all the tag carriers, including the transparent cover, keychains, and phone bag, which are tools designed to carry and display the tags in daily life. (3) The third drawer stores the personalized tags, organized and ready to be filled.

00.2.8  Product, Mobile00.2.9  Others

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